by Steve Laube
Publishing is partly an exercise in guessing what might be the next surprise bestseller. Some of it is an educated guess based on certain trends we see in the industry and in society at large. Any exercise in naming these trends bears the risk of expressing the obvious or being out of date the moment they are stated. So bear with me as I tinker with some of the things that are either influencing trends or are trends within themselves.
The Blockbuster Mentality
If it was your money you would likely “bet” on those book ideas that you know are going to sell a ton of copies. And only those who already have a track record are assured of a ready-made buying audience. In addition, for the non-fiction writer in particular, there is a demand for the author of have a visible or quantifiable platform from which they can launch their book ideas. Much ink has been spilled on defining platform and how to build one, and for good reason.